Digital Marketing Archives

The Dancing Uncle, a viral wink and rising chronicles of Influencer Marketing in India

Sanjeev Srivastava aka ‘Dancing uncle’, influencer marketing strengthens its case, ‘Aap ke aajane se’. Sanjeev Srivastava, a professor, a 45 year old plump, cute looking uncle, took the internet by storm by…

Amazon’s Alexa, Internet of things picking up in India.

Amazon Alexa was launches with a huge buzz. I remember every time I was on Saavn the music app an ad would appear, where Alexa was asked to play Arijit’s songs, and…

The shopper marketing person

‘What does it take to be a Shopper Marketer? A job that requires one to decode another humans’ mind sure sounds quite a ‘Job’. Presenting you my version of the Shopper Marketer.…